Digidestruct - David Martin

Oct08

up&up. Successful Launch or Failed Mission for Target?

A visit to Target will have you wondering what happened to the Target brand line of products. The infamous red bullseye has disappeared from the shelves and a new, chunky arrow in various solid colors has taken its place. There are images - some cheeky, some fun and some boring - clipped on stark white backgrounds.

The always hip and exceedingly marketing-savvy Target has redesigned its in-store brand:

I’m on the fence for this one. I am a huge fan of clean design and white space, so I dig that. The grid-like layout and white space provides a more modern feel than the previous dated wave look. It’s clean, not flashy, and expresses quality without seeming expensive. On the other side, the design seems to have been born from laziness. Any good designer (and not for that matter) can drop a photo in and add some plain colored text. I get that the arrow goes with the bullseye, but will consumers get it?

There are mixed thoughts throughout the design community, as well as consumers. Some say the design is phallic. Some say it’s too similar to the Publix brand imagery. Some say it’s brilliant, and others disagree. Some just want to know where the bullseye went.

Consumers have expressed confusion and frustration when trying to find the products from the in-store brand. Should Target have provided its consumers with more of a warning about the new look? Several employees have said they didn’t even know up&up was the Target brand. Interesting.

Is up&up economy-based advertising, like so many other companies are providing these days? Does it appeal to consumers looking to stretch their pennies further? Does it tell us Target is doing just fine in this economic slump?

I’d like to hear your thoughts on this one.

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Posted by Stephanie Fields on Oct. 08, 2009

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Honestly, I didn’t “get” the arrow / target relationship. Hmmm

Posted by Melinda on 10/28/2009 04:39 PM

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Oct07

Creative Exercise 3: Camera Phone Typography in 10 Minutes

In this exercise we explored elements in our work environment that contained the shape, angles, and lines that represented any form of typography.

As simple as it may seem, typography combines communicative and artistic elements, and we are constantly surrounded by it in our daily lives.

The goal was to find as many letters as we could find in 10 minutes or less.

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Posted by Admin on Oct. 07, 2009

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Thanks for the comment Mark. Make sure to try the creative exercise and time yourself. Let us know how you did!

Posted by David Martin on 10/13/2009 02:44 PM

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Oct06

Creative Exercise 2: Art vs. Design

Our disscussion this week was based on an article over at http://www.webdesignerdepot.com that talked about the differences between art and design. While these topics are subject to lengthy passionate debates among artists and designers alike, we love this stuff.

So each one of us took one of the concepts posted in the article and gave examples related to it. Feel free to chime in with your thoughts or comment on ours.

1. Good art is interpreted. Good design is understood.



This one was mine. I like the example of the Mona Lisa for art. It can be interpreted in different ways. No one really knows what Leonardo Da Vinci was thinking, but we can all come to our own conclusions about what is going on or what it means.





My second example was of a great Guinness ad that used the Tin Man drinking a Guinness with the words "surprisingly smooth". Here you are given a direction as to what you are supposed to think, feel or do. If you didn't get the connection between the smooth qualities of the beverage and the fact that the Tin Man is using it in place of his oil can than this ad failed in its design.



2. Good art inspires. Good design motivates.

First we want to put in a disclaimer that we think this one can sometimes work both ways, but we understand where this is coming from. Art can inspire or motivate, but what it moves you to do can vary. Good design can inspire or motivate too but I will let Joe Tucker's examples illustrate the point.



Joe used the artist Jeff Koons as an example. He re-purposes kitsch and pop culture imagery into avant-garde paintings and sculptures. He has created a series of bigger than life twisty balloon dog sculptures from stainless steel. Its truly amazing how he takes a simple object and recreates it using steel and metal to look like the real thing, the soul of the object is maintained really well. He takes something as simple as a ballon toy and and creates a master piece out of it. This kind of approach inspires other artists and designers to blend these ideas with there own to make new ideas.





Then as a example for design Joe chose the Mercedes Benz site. Smart clean design and easy to navigate, this helps me feel comfortable, and makes me want to click around. Calls to action are placed in a simple manner getting me where they want me to go quickly without getting frustrated. This elegant yet cutting edge style along with beautiful imagery of the product make me want their car. All of this motivates me to get into the product and hopefully complete the goals of the design.



3. Good art is a talent. Good design is a skill.

Once again there is some spill over here as well. But the point is that someone can be born with a knack for creating beautiful pictures, the right mindset or imagination to create beautiful art. Some people seem to pick up design faster too, but you have to learn what motivates people. You have to spend some time in society before you understand other people enough to make them think or feel what you want them too.





Stephanie pulled some great examples to support this. For art she pulled some pieces from Carol Kucera. They are really beautiful pieces that clearly show a style that shows a very organic thing that happens between her hands, the brush, and the canvas that was certainly practiced but you can tell it wasn't something she only learned in school.





Her design example is a site she has brought to us before, a great site for Nike Air Jordans. Yes there is definitely some artistry here, but more than that it required an understanding of usability that only comes from experience. To be able to break the mold of a standard website and still be able to move a user through an experience takes skill. That's something we can appreciate here at MindComet.



4. Good art sends a different message to everyone. Good design sends the same message to everyone.





Joe Carafelli had a great example of this key difference. For art he chose "Moutains and Sea" by Helen Frankenthaler. No one in the meeting saw the same thing in the picture. We all liked the piece but for different reasons. Once we heard the name we all went "aha" but we still called out different qualities of the picture we thought represented the title.





For the design example the logo that Joe chose was perfect. Even without the text to support the image you can tell what the festival is and what happens.



5. Good art is a taste. Good design is an opinion.



In true form David broke up the format a bit with his example, but as usual didn't disappoint with his explanation. He chose this art work, a bank building he walked past in downtown Sarasota. He had a friend, Shawn Dehart at http://www.dehartdesignstudio.com send him a picture. This is clearly art, there is no clear message or intent behind this. The designer created it based on his taste. And you may love it or hate it based on your taste, the art passes or fails by that alone.

Now by simply adding some grooves or notches to this you could make it into functional design. They could be stylish seating, giving purpose to this art work. The designer then would be creating this piece built on his taste, but because the purpose of his design is to create seating. Wether or not you like it is up for debate, but it's purpose is still fulfilled as long as you can sit in it. From there it's your opinion weather or not it's a good chair.

There are a lot of different points of view on this. What's yours? We work for an interactive agency, but what kind of designer or artist are you. We would love to hear your take on it.

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Posted by James May on Oct. 06, 2009

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Oct02

Music is a Creative Must

Its a MUST for me to have music during those long focused designing jam sessions. This is a mix set I put together from my recent favs of the month. You can download for free by clicking the download arrow on the right. Tell me what you think & enjoy! 

  “TheSweep"_ViddaVein_Sep09  by ViddaVein 


Tracklisting: 

“El Snig feat. Rut (Original Mix)” - Few Nolder

“I Want Nothing (Jack Beats’ Miami Vice Remix)” - The Black Ghosts

“Dirt (The C90’s Remix Edit)” - Headman

“Happy Thoughts” - Odahl

“Take it Like a Man (Felix Cartal remix)” - Dragonette

“Creepy (Mightyfools Remix)” - BOLTAN

“Happy Haus (UFO! Remix)” - Star Eyes

“Dancehall Of The Dead (Blnd! Remix)” - Kid 606

“Raindrops (Under New Management Remix)” - Basement Jaxx

“Killer (Jean Elan Mix)” - Jean Elan

“Pobum Coco (Original Mix) - Daniel Haaksman

“Zero Machine” - Le Castle Vania

“One More Chance (Alex Metric Remix)” - Bloc Party

“The Flowers That Fell (Parallels Mix)” - Detachments

“Hard Times (Jack Beats Remix)” - Patrick Wolf

“Toxic Avengers” - Deastro

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Posted by David Martin on Oct. 02, 2009

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Sep25

creative, random

Fortunate Fortune Today

Note my fortune. Thanks Team!  

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Posted by David Martin on Sep. 25, 2009

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Sep22

brainstorming, creative exercise

Creative Exercise 1: Discover Your Design Point-Of-View in 10 Minutes

Discovering your design point-of-view in 10 minutes? Is that even possible? In this multiple part series, I will show you how to exercise your inner creative mind and unlock that untapped potential. In our weekly creative team meetings, we start with a creative exercise. The rules of the exercise are quite simple, 1) the weekly meeting moderator is responsible for bringing the activity, 2) we have 10 minutes to complete it and 3) We then briefly present our results and thought behind the decisions to the rest of the team.   

One of our first exercises turned out rather well. I found scrap mounting board and used magazines from throughout the office along with scissors, x-acto knives, and glue sticks. I then wrote the instructions on the dry-erase board as follows: 

1) Think about your CORE design value or philosophy. Write it down.
2) Use the assets on the table in front of you to create a small collage representing what you wrote down.
3) You have 10 minutes. GO! 

I then wrapped it up with the question: 
How can you best represent this point-of-view in the future when addressing your client work and objectives? 

These were the results of the activity and the comments from each designer: 

James: “Simple, but Meaningful”
High visual impact, bold imagery
 

Joe C: “Form Equals Function”
Texture, high contrast, intentional, design with purpose.
 

Tuck: “Knowledge”
Using what you know and how to apply it for smart design.
 

David: “Beyond”
Reach beyond the norm, deconstruct recognized forms and shapes and reinterpret into something new, fluidity, movement & pattern.
 

Steph: “Clean”
Clean lines, use of patterns, textures, clean fonts, in a subtle manner.
 

Feel free to try this exercise when you need to ignite some creative sparks and let me know how it goes!

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Posted by David Martin on Sep. 22, 2009

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Jul03

Design With Intent

So we all are aware that modern usability and design is evolving and changing right before our eyes. The way we approach, think, and distribute design, whether we realize it our not, directly reflects changes in social behavior. Robert Fabricant, VP of Creative for Frog Design does a rather thorough job of organizing and defining 3 emerging design theories.

http://designmind.frogdesign.com/articles/power/design-with-intent.html

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Posted by David Martin on Jul. 03, 2009

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