MindComet

Boone Oakleys Amusing Redesign

A friend sent this post to me today….

Boone Oakley’s entire new site is an interactive series of YouTube Videos. I thought this was amusingly simple, clever, and well, quite an odd, risky, and rather temporary approach.  The interactive video incorporates demo reels of work, company information, and funny stories with horribly amusing animation about a Marketing Director named Billy. The reason why I liked it, is well, I would never have thought to approach presenting our company in this manner, but was still surprisingly entertained. It shows that the creativity is not in the actual vessel, but in the overall concept and delivery.

http://www.adrants.com/2009/06/booneoakleys-new-site-is-a-youtube.php

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Posted by David Martin on Jun. 29, 2009

A Must Read: Angry Customer Redesigns AA.com

This post on blackbookmag.com is awesome for 2 reasons:

1) Shows that really talented UX architects idea’s can be vastly watered down by corporate committees with varying agendas that do not relate to obvious consumer needs.

2) A good showing of giving & receiving criticism from both perspectives.

I can see this from both angles, and frankly they are both right. So what is the best way to handle these instances when, as a designer or UX expert, you know vital mistakes are being made in usability, yet the key decision makers still miss the big picture? I think we can all learn a lot from this post!

Here is the article:
http://www.blackbookmag.com/article/pissed-off-customer-redesigns-aacom/7995

Here is the RECENT REDESIGN

http://www.aa.com/aa/homePage.do

Here is the SUGGESTED REDESIGN

http://www.dustincurtis.com/dear_american_airlines_redesign.html

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Posted by David Martin on Jun. 08, 2009