Digidestruct

Nov10

Finding Inspiration Elsewhere

As designers, we all have our specially-marked creative sites that post fresh-from-the-oven, delectable posts that we enjoy perusing for inspiration on a weekly basis. It’s always exciting to see what other creative gurus in the industry are thinking and doing, what the latest trends are and how we can possibly apply some of that forward thinking in our own work.

While visiting these design showcases can be a good source of creativity, it is important to remember to seek out other sources from multiple mediums to fuel our fire. Our creative team recently participated in a creative exercise trying to do just that. We took a little show we all know and love - Project Runway - and created our own designs based on some of the winning looks. With a little time (and by little, I mean five minutes) and some free flowing thought, we took those fashion pieces and transformed them into stimulating sketches and interesting imagery.

In the last post, David discussed the MindComet re:brand mood boards, with team members pulling creative inspiration from paintings, fashion, sculpture, motion, textures and experiences. It’s nice to take in fresh perspectives on the latest trends, colors and topics from other creative fields.

It’s also important to keep your eyes open all around you. The great outdoors are my favorite place to look for new innovative ideas and creative visual cues. I can be inspired on my run, during my bike ride or while I’m flying down the mountain on my snowboard. Each of these experiences offers a unique view of color, harmony and dissonance, environments and interaction.

Where do you look for your inspiration? Take a step back from your computer and take it all in.

Nov06

branding, brainstorming, creative process, mindcomet rebrand

RE:BRAND:02 - Mood Boards

Previously the rebrand team performed a “keyword” exercise to start establishing common thoughts and ideas about the direction our brand should take. In step 2 of the creative process for our rebrand, we requested the core team to pull images for assembling mood boards that reflected their thoughts and keyword choices for the new brand. These images would include colors, shapes, textures, and photography styles. When reinventing MindComet, we felt it important to represent our creativity, experience, technical expertise, people and culture in the overall image. When thinking about and gathering examples to support the brand image, we asked ourselves a few questions:

1) How do we show our adaptability and flow with the ever-changing market, technologies and trends?

2) How can we represent our creatively crazy, fun culture and vibrant personalities?

3) What about the fact that we all obsess over the details and will work all day and night in order to deliver a product we are proud off?

4) How do we envision ourselves in the next year, 3 years, 5 years?

5) Where have we already been as a company and how can build from that image?

Here are some of the favorite options from the exercise:

Organic, Intelligent, Versatile, Impact, Interesting, Flowy, Graphic, Sophisticated